Custom Business Stamps as a Marketing Tool: 3 Strategies for Boosting Your Brand

There’s a certain anticipation that builds up when we order something online.

It stems from knowing there’s something pleasant on your horizon. In fact, when the delivery day arrives, you get excited every time your doorbell rings.

Finally, after what feels like a lifetime, your package arrives. As you hold the package in your hands, a rush of anticipation courses through your veins.

With eager anticipation, you carefully tear open the protective wrapping of the box, and the first thing that meets your eyes is the gorgeous business logo of the small business you ordered the package from.

You had seen their logo on their website, but seeing it in person is a different experience. It was magnificent. The beautiful design of the logo was so expertly rendered on the box, that you’re mesmerized by the image for a straight five minutes.

This scenario describes what goes on inside your customer’s minds when they order a package that arrives with your personalized business stamp prominently displayed on it.

In a world where mass production companies send out sterile and generic packaging, the best way for you to stand out and promote the brand identity of your small business is to use rubber stamps for your branding.

Today, we are going to look into:

• How you can combine influencer marketing and custom rubber stamps to target your ideal audience.
• Increasing your social media reach by enhancing your product packaging with stamps
• The only high-quality stamping service you will ever need in this lifetime

Let’s not waste any more time and dive straight into three of the most effective and rewarding strategies for using personalized rubber stamps for promoting brand identity.

1 - Leveraging Influencer Marketing

According to an influencer report conducted by Morning Consult, 50% of millennials trust influencers they follow with product recommendations.

Definition: Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.

Influencer marketing has helped countless entrepreneurs scale their small businesses by getting them in front of the right audience who have a higher probability of purchasing their products and services.

Custom business stamps are an essential tool you can use to increase your brand awareness, foster customer loyalty, and increase brand visibility.

To illustrate, imagine a scenario where you own a skincare company called "Glowing Beauty" that specializes in organic and cruelty-free products. 

Your logo is a reflection of your brand values and features your company's logo, the tagline "Naturally Radiant Skincare," and a minimalist floral motif to represent your organic products.

You have recently partnered with an organic beauty influencer with a significant following on Instagram so you decide to put together a gift box with your best-selling products and stamp an impression of your custom logo rubber stamp on it.

Emily receives the package and excitedly shares an unboxing video on her Instagram Stories highlighting the uniqueness of the stamped design, as she mentions your company's commitment to organic and cruelty-free skincare.

As she unboxes the products, she emphasizes the quality and attention to detail in the packaging, attributing it to your brand's commitment to providing a premium experience.

Emily's followers, who trust her expertise and recommendations, see her unboxing video. Her enthusiastic endorsement of your products and the visually appealing branding piques their interest. 

They are intrigued by the custom-stamped packaging, associating it with a personalized and luxurious experience. Some followers may start researching your brand, visiting your website, or following your social media accounts to learn more about your products and values.

They would then make purchases, receive their own stamped packages, and share their positive experiences on social media, tagging your brand. 

Influencer marketing is a powerful tool that uses influencers' endorsements to acquire potential customers, further strengthening your brand's reputation and encouraging word-of-mouth recommendations.

Expert Tip: If you use recyclable materials to package your products, we recommend using our Eco-Friendly Custom Packaging Stamp to inform your customers.

Not only does it give your brand a positive image, but it also helps your customers know that by buying your products they’re reducing their carbon footprint. 

2 - Encourage User-Generated Content

User-generated content (UGC) serves as authentic social proof of customer satisfaction and loyalty. It provides genuine endorsement for your brand by showcasing real people enjoying your products and creating a positive perception of your business.

When your customers voluntarily share their positive experiences with your products and packaging, you have a library of authentic visuals that can be used to build trust among potential customers. 

These visuals can be utilized on your website, social media posts, email campaigns, and even in print materials, enhancing your overall brand messaging and storytelling.

Custom Packaging Stamps are the perfect marketing tool to incentivize your customers to create UGC. 

To leverage their unique and powerful capabilities, follow these actionable steps to run a campaign that encourages your customers to create content with your products:

1. Design an eye-catching stamp design: Order a custom packaging stamp from Stamped With Love that incorporates your logo, brand elements, and any relevant visuals or designs in a legible, structured, and aesthetically pleasing manner.
   
   In this case, we are going to design one with your logo, the campaign hashtag, and any other appealing visual elements, like floral motifs or geometric patterns, that you desire.
   
   We use cutting-edge engraving technology that can imprint any stamp design, no matter how complex, in perfect rendition.
   
   
2. Include UGC Instructions: When packaging orders, include a note or insert inside the package, stamped with your customized packaging stamp, encouraging customers to share their experience on social media.
   
   Ask them to take a picture or video of your package that clearly displays your stamp impression, post it on their socials, and write a caption detailing their experience using the campaign hashtag displayed on the stamp.
   
   
3. Offer Incentives: People love free stuff. To motivate your customers to participate in your UGC campaign, consider offering them incentives such as discounts, exclusive offers, or giveaways if they’re super creative with their content.
   
   For example, you can provide a discount code for their next purchase or enter them into a giveaway for a chance to win a free goodie bag. Incentives make the UGC campaign more appealing and increase customer engagement.
   
   
4. Showcase UGC on Social Media: Ensure that you regularly monitor the branded hashtag and identify UGC posts shared by customers so that you can repost and share them on your own social media accounts. Don’t forget to credit the original creators.
   
   This not only acknowledges and appreciates your customers but also encourages others to participate in the UGC campaign.
   
   By showcasing the user-generated content on your socials, you create a sense of validation, show prospects that people love your product, and encourage more customers to engage with your brand.

It’s best practice to engage and reward customers who participated in the campaign by liking, commenting, or sharing their posts. 

Consider selecting standout UGC posts and featuring them on your website or sharing them on your Instagram story highlights to use them as social proof and make your customers feel valued and seen.

3 - Show Your Customers Gratitude to Keep Them Coming Back

When a customer buys something from your small business, they help you actualize your dream by sharing in the love, kindness, and dedication that you invested in creating your product.

It’s important that you find a way to communicate the joy you feel when they support your small business. 

Quote: "Let us be grateful to the people who make us happy, they are the charming gardeners who make our souls blossom." - Marcel Proust

Personalized business stamps offer a surefire method that allows you to say thank you through a powerful gesture that acknowledges the kindness, support, and generosity of your customers.

For example, let’s say you want to send a few of your most loyal customers a gift and a thank you card to express your gratitude to them for supporting your small business.

So, you use our Thank You For Shopping Packaging Stamp, customized with your business logo, on the front side of a thank you card, and handwrite a sweet, personal message on the back.

When your customers receive this heartwarming gift, they are sure to be impressed by the attention to detail you put into even the smallest things, ensuring that you stay at the front of their minds when they require your products in the future.

"I ordered 2 stamps. They were perfect and arrived faster than anticipated. Thank you so much."
- Angela Vandervort

As a result, your business might experience the following benefits:

• Increased customer retention: When your customers feel appreciated and valued, they are more likely to remain loyal to your brand and make repeat purchases.
  
  By adding a personalized stamp impression to your thank-you cards, you end up building trust and strengthening your relationship with your customers, increasing their likelihood of staying engaged with your business in the long run.
  
  
• Positive word-of-mouth and referrals: The satisfied customers who received your personalized thank-you cards are going to be more inclined to share their positive experiences with their loved ones.
  
  They may talk about the thoughtful gesture and recommend your brand to their friends, family, or colleagues. This word-of-mouth promotion can significantly contribute to brand awareness and attract new customers.
  
  
• Customer engagement and emotional connection: Using rubber stamps to brand thank you cards with your personalized logo creates a memorable experience for your customers beyond the product itself, helping them form a deeper connection with you.
  
  This emotional connection strengthens their loyalty and encourages them to actively engage with your brand through social media, reviews, or referrals.

Stamped With Love’s tagline is that everyone deserves to feel loved. 

With this in mind, we have curated the most captivating and striking personalized business and packaging stamps that can be used to spread love, kindness, and creativity to your customer. 

We value your opinion, so every time you order a customized rubber stamp from us, we email you digital proof of the stamp before we start making the actual product. 

This allows you to request any changes you feel necessary to ensure you get nothing but the best when your personalized business stamps arrive.

Take Your Brand to Untapped Levels Using Custom Business Stamps

Well, there you have it.

Leveraging influencer marketing to target the right audiences, encouraging your customers to engage with your brand on social media, and expressing your gratitude to them for supporting your small business has never been easier.

You simply have to make one crisp and clear stamp impression on packages, business cards, or inserts and sit back as you reap the benefits.

Stamped With Love has helped over 50,000 customers spread warm hugs to their friends, family, and customers since 2020.

We recognize the untold hours and dedication that you put into making your brand what it is today, so we ensure we only use the industry’s best engraving technology and premium materials to create a stamp that can serve you for years and years, even decades.

In fact, we are so confident in the quality of our products that we offer a lifetime warranty on all of them.

Visit our website and navigate to the custom packaging stamps section to place your order now, and we will deliver it to you for free via first-class USPS. 

"My stamp came out just how I wanted it. Communication was timely and interpreted correctly. The stamp arrived on time and was packaged properly. Can't wait to use it for my new shop."
- Brooke Gleason