Think about your favorite clothing brands. The ones you spot from across the street or scrolling social media. Chances are, it’s their logo that stops you in your tracks. A great clothing brand logo tells a story in a single glance. It signals quality, style, and confidence.
Take Levi’s, for example. Their simple red “batwing” logo looks minimal yet carries over a century of denim heritage.
Levi’s classic logo and two-horse patch highlight the brand’s long history of craftsmanship and durable denim.
The shape echoes the stitching on the back pockets of Levi’s jeans, turning a small detail into a symbol recognized around the world for authenticity and American style. The logo reflects how design choices can hold deep meaning for a clothing brand.
In this article, we’re diving into the logos that define fashion today, from minimalist luxury marks to bold streetwear icons. If you’re building a new brand or improving your current logo, these clothing brand logo ideas and examples will help you create a mark that feels uniquely yours.
- Minimalist Luxury
- Bold Streetwear
- Heritage & Vintage
- Eco & Ethical
- Icon-Forward
- Handwritten & Script
- Activewear & Athleisure
Minimalist Luxury Logos
1. Céline
Céline’s logo is a masterclass in modern luxury, proving that sometimes the strongest logos are also the simplest. It’s all about quiet confidence, achieved without flashy icons or elaborate graphics.
What makes it work:
- Clean sans-serif wordmark that feels contemporary and refined
- Generous letter spacing, creating an airy and sophisticated look
- Minimalist style that signals high fashion without trying too hard
- Versatile enough to appear on storefronts, garment tags, or digital platforms
Try this if: You want your brand to feel upscale and timeless, with an elegant look built on subtle design details rather than bold visuals.
2. COS
COS’s logo is a study in modern minimalism. It uses a clean sans-serif wordmark with rounded letterforms that feel contemporary yet approachable. Balanced spacing gives it a calm, refined look that works seamlessly across storefronts, garment tags, and digital platforms.
What makes it work:
- Rounded sans-serif letters that soften the minimalist style
- Spacious layout for a serene, high-end feel
- Simple design that feels modern without being cold
- Flexible across print, tags, and digital use
Try this if: You want your brand to feel modern, refined, and accessible, using subtle typography instead of bold graphics.
3. Acne Studios
Acne Studios’ logo is a perfect example of minimalism with a modern twist. It uses a slim, sans-serif wordmark in lowercase letters, giving it a contemporary and slightly unconventional feel. The understated design feels deliberate, aligning with the brand’s reputation for high-fashion creativity and subtle edge.
What makes it work:
- Slim, sans-serif typography that feels clean and modern
- Lowercase letters for a casual yet elevated aesthetic
- Minimalist style that doesn’t compete with bold fashion designs
- Works seamlessly across clothing labels, packaging, and digital platforms
Try this if: You want your brand to feel modern and artistic, with a clean look that still hints at individuality.
The Finishing Touch for Your Clothing Brand
Add your logo to clothing tags, packaging, shopping bags, and more. Our custom logo stamps give your brand a professional, boutique feel that customers remember.
Customize Your StampBold Streetwear Logos
4. Supreme
Supreme’s logo is one of streetwear’s most iconic marks. It’s a simple white wordmark in Futura Heavy Oblique, set inside a bold red box. The design feels confident and instantly recognizable, becoming a symbol of hype and exclusivity across everything from T-shirts to skate decks.
What makes it work:
- Simple wordmark using a bold, modern typeface
- Bright red background that grabs attention
- Minimalist design that scales easily on products
- Strong cultural ties to hype, scarcity, and street culture
Try this if: You want your brand to feel bold and iconic, with a look that’s instantly recognizable.
5. Off-White
Off-White’s logo is bold, graphic, and unmistakably modern. The brand uses striking symbols like diagonal stripes and the crossed arrows icon, paired with a clean, industrial-style wordmark. It’s a look that bridges streetwear and high fashion, making Off-White instantly recognizable on everything from apparel to accessories.
What makes it work:
- Strong graphic icons that stand out at any size
- Minimalist black-and-white color palette for high contrast
- Industrial design elements that feel unique and modern
- Easily recognizable across apparel, accessories, and collaborations
Try this if: You want your brand to feel bold, modern, and rooted in streetwear culture, with a graphic style that’s instantly identifiable.
6. The Hundreds
The Hundreds’ logo blends bold typography with playful iconography, perfectly capturing the brand’s streetwear vibe. The standout feature is the cartoon bomb integrated into the “O,” adding energy and personality to the otherwise strong wordmark. It’s a logo that feels fun, rebellious, and instantly recognizable in street culture.
What makes it work:
- Bold, blocky type that feels solid and confident
- Cartoon bomb icon adds character and brand storytelling
- Black-and-white palette keeps the look versatile
- Works well across clothing, accessories, and digital use
Try this if: You want your brand to feel bold, youthful, and rooted in street culture, with an iconic graphic that stands out.
Heritage & Vintage Logos
7. Levi’s
Levi’s logo is a classic symbol of American heritage and timeless style. The iconic red “batwing” shape paired with bold white lettering has remained largely unchanged for decades. It’s simple, strong, and instantly linked to denim culture and vintage Americana.
What makes it work:
- Distinctive red “batwing” shape that’s unique and recognizable
- Bold, simple typography that stands the test of time
- Strong association with denim, workwear, and American heritage
- Looks great across jeans labels, tags, and modern digital platforms
Try this if: You want your brand to feel timeless, authentic, and rooted in a strong heritage narrative.
8. Carhartt
Carhartt’s logo is a classic symbol of American workwear heritage. The simple, industrial wordmark paired with the golden “C wave” icon reflects durability and authenticity — qualities the brand has stood for since 1889. It’s a logo that feels equally at home on rugged job sites and in modern streetwear, showing how true heritage style stays relevant across generations.
What makes it work:
- Clean, utilitarian wordmark that feels strong and timeless
- Golden “C wave” adds a distinct visual identity without being flashy
- Deep associations with durability, craftsmanship, and American heritage
- Versatile across workwear, streetwear, and modern fashion collabs
Try this if: You want your brand to feel authentic, dependable, and grounded in a strong heritage story.
9. Wrangler
Wrangler’s logo is pure Americana, rooted in decades of denim heritage. The flowing, handwritten-style wordmark adds a vintage feel while staying clean and recognizable. It’s a logo that speaks to rugged authenticity, Western roots, and timeless style — perfect for a brand built on the spirit of classic denim and workwear.
What makes it work:
- Handwritten-style script that feels authentic and vintage
- Strong associations with denim, rodeo culture, and American heritage
- Timeless design that remains relevant across generations
- Works seamlessly on denim patches, tags, and modern digital platforms
Try this if: You want your brand to feel genuine, rooted in tradition, and connected to classic American style.
Eco & Ethical Brand Logos
10. Patagonia
The iconic Fitz Roy mountain silhouette paired with classic serif lettering signals adventure, authenticity, and purpose. It’s a mark that shows how a logo can represent not just a brand’s aesthetic, but its values and mission to protect the planet.
What makes it work:
- Striking mountain silhouette tied to real-world geography (Fitz Roy peaks)
- Classic serif typeface that feels timeless and trustworthy
- Vibrant color palette evoking nature and outdoor landscapes
- Deep brand associations with sustainability, activism, and ethical business practices
Try this if: You want your brand to feel authentic and purposeful, with a logo that connects to nature and conveys strong environmental values.
11. Allbirds
Allbirds’ logo is modern, clean, and subtly playful — perfectly capturing the brand’s mission of sustainable footwear and apparel. The flowing script wordmark feels natural and approachable, hinting at eco-conscious values without being heavy-handed. It’s a great example of how minimalist design can still feel warm and purposeful.
What makes it work:
- Flowing, handwritten-style script that feels soft and approachable
- Lowercase letters for a casual, modern vibe
- Minimalist design reflecting eco-friendly simplicity
- Strong brand ties to sustainability and ethical production
Try this if: You want your brand to feel modern and eco-conscious, with a logo that’s clean yet full of personality.
12. tentree
tentree’s logo is a perfect example of sustainability in design. The “10” cleverly integrates a tree symbol into the zero, highlighting the brand’s mission of planting ten trees for every product sold. Soft, rounded typography and an earthy color palette give the logo a natural, approachable feel. It’s proof that a logo can communicate both purpose and style in one simple mark.
What makes it work:
- Clever tree symbol integrated into the brand name for instant storytelling
- Rounded, organic typography that feels warm and natural
- Earthy color palette reinforcing eco-friendly values
- Strong connection to sustainability and environmental impact
Try this if: You want your brand to feel modern, sustainable, and mission-driven, with a logo that tells your eco story at a glance.
Icon-Forward Logos
13. Nike
Nike’s swoosh is one of the world’s most iconic symbols, expressing motion, speed, and simplicity in a single stroke. It proves how a logo can be powerful enough to stand completely on its own, without even needing the brand’s name.
What makes it work:
- Simple, dynamic shape that’s easy to recognize at any size
- Instantly tied to athleticism, motion, and performance
- Works alone or alongside the “Nike” wordmark
- Timeless design that has remained relevant for decades
Try this if: You want an icon that can become shorthand for your brand name and communicate energy and confidence at a glance.
14. Adidas
Adidas’ three stripes are a masterclass in simplicity and brand recognition. Whether stacked into a mountain shape or used as parallel lines, the design instantly signals performance, heritage, and style. It’s a mark that works seamlessly on everything from shoes to apparel, proving how a few simple lines can become one of the world’s most powerful brand symbols.
What makes it work:
- Clean, geometric design that’s easy to recognize
- Represents both athletic achievement and heritage
- Versatile enough to appear with or without the Adidas wordmark
- Scales beautifully on shoes, clothing, and digital platforms
Try this if: You want a logo that feels iconic, rooted in tradition, and instantly associated with performance.
15. Puma
Puma’s logo is all about energy and movement. The leaping cat symbol is dynamic and bold, perfectly capturing speed and athleticism. It’s a logo that pairs effortlessly with the wordmark but is strong enough to stand alone, making it instantly recognizable across footwear, apparel, and sports gear worldwide.
What makes it work:
- Leaping cat icon that conveys motion and agility
- Strong silhouette easily recognizable even at small sizes
- Works with or without the Puma wordmark
- Brings a sense of energy and sport to any product
Try this if: You want your brand to feel bold, fast, and full of dynamic personality, with an icon that’s as athletic as your products.
Handwritten & Script Logos
16. Tommy Hilfiger
Tommy Hilfiger’s signature script logo brings a personal, designer-led touch to the brand’s identity. It feels stylish and authentic, giving the label a sophisticated yet approachable vibe. It’s a perfect example of how a handwritten logo can add individuality and flair to a fashion brand’s look.
What makes it work:
- Handwritten signature style feels personal and authentic
- Adds a sense of designer craftsmanship and exclusivity
- Works alongside Hilfiger’s iconic red, white, and blue flag logo
- Stylish and versatile across apparel tags, labels, and digital platforms
Try this if: You want your brand to feel personal, high-end, and connected to a designer’s unique touch.
17. Paul Smith
Paul Smith’s handwritten logo is playful and sophisticated all at once. Its casual script style reflects the designer’s quirky, artistic spirit and gives the brand a personal touch. It’s a perfect example of how a signature-style logo can feel both approachable and high-fashion, adding personality and uniqueness to the brand’s identity.
What makes it work:
- Handwritten script adds a personal, artistic feel
- Feels authentic and connected to the designer himself
- Balances luxury with approachable charm
- Versatile across apparel labels, packaging, and digital media
Try this if: You want your brand to feel stylish, personal, and infused with creative personality.
18. Salvatore Ferragamo
Salvatore Ferragamo’s logo is one of the most elegant examples of a signature used as a luxury brand mark. The flowing, cursive script is Ferragamo’s own handwritten signature, lending the brand an immediate sense of craftsmanship and heritage. It feels timeless and refined, making it a perfect match for a label known for Italian artistry and sophistication.
What makes it work:
- Authentic signature that feels personal and luxurious
- Elegant cursive script exudes classic Italian style
- Strong brand recognition in luxury fashion and accessories
- Instantly signals heritage and craftsmanship
Try this if: You want your brand to feel high-end, personal, and deeply tied to a designer’s legacy.
Activewear & Athleisure Logos
19. Lululemon
Lululemon’s logo is a masterclass in minimalism. The simple, abstract shape resembles an omega symbol or a stylized “A,” giving it an elegant, modern feel. It’s designed to look sleek and balanced, evoking motion and calm focus—ideal for a premium brand rooted in yoga and athleisure. It’s also highly versatile, often used as a standalone icon on clothing and accessories without the brand name.
What makes it work:
- Clean, abstract symbol that’s easy to recognize
- Evokes femininity, movement, and balance
- Works equally well with or without the brand name
- Strong visual impact on clothing, gear, and digital platforms
Try this if: You want an abstract logo mark that feels modern, premium, and visually striking even without text.
20. Gymshark
Gymshark’s logo perfectly captures the brand’s modern, fitness-driven identity. The bold wordmark paired with the sleek shark fin icon feels fresh, dynamic, and ready for social media. It’s simple enough to stand out on athletic wear yet distinctive enough to become an instantly recognizable brand symbol in the fitness community.
What makes it work:
- Clean, bold typography that feels modern and youthful
- Shark fin icon adds energy and uniqueness
- Works well both with and without the wordmark
- Scales beautifully for apparel, digital use, and merchandise
Try this if: You’re aiming for a modern, community-driven brand that needs a logo as active and bold as your products.
21. Under Armour
Under Armour’s logo is a brilliant example of how simple letterforms can become a powerful symbol. The interlocking “U” and “A” create a bold, symmetrical mark that instantly communicates strength and performance. It’s versatile enough to appear on everything from compression shirts to shoes, while maintaining a clean, modern aesthetic that fits perfectly into the world of sports and fitness.
What makes it work:
- Clever use of letters to create a unique, symmetrical icon
- Bold lines that convey power and athleticism
- Highly recognizable even at small sizes
- Looks strong and professional across apparel, gear, and branding
Try this if: You want a logo that feels modern, athletic, and instantly recognizable — especially if you’re considering turning initials into a graphic mark.
Bring Your Fashion Brand to Life
Make every detail count by stamping your logo on tags, boxes, tissue paper, and more. Our custom logo stamps help your clothing brand stand out with a polished, professional touch.
Design Your Stamp
